13 Mar 2019
First Industrial Automation

In the second half of the 1920s, the Fabbrica Industrie Chimiche Enrico Zobele was enjoying a period of prosperity that allowed investment in new machineries for fly catchers...

The second half of the 1920s was characterized by a worldwide economic recovery: industrial production and trade grew while the monetary system began to work again. However, the deflationary policies of Fascism combined with the effects of the financial crisis of 1929 aggravated the economic situation in Trentino, causing the closure of many banking institutions and the consequent loss of deposit savings of the local population.

Despite this negative economic climate, the Fabbrica Industrie Chimiche Enrico Zobele was enjoying a period of prosperity that allowed investment in new machineries for fly catchers, the first of which was bought in Prague and adapted by an ingenious local mechanic, who then, by the end of the 30’s, constructed another 7 automatic machines, increasing production up to 130,000 pieces per day.

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6 Mar 2019
Viscum Album

The "Aquila" Mistletoe, sold in small red and yellow tin boxes, was part of the Zobele catalogue until the 60s. The mistletoe was also the basic raw material for the production of flycatchers...

The mistletoe, Viscum album, is a rootless parasitic plant that exploits its host plant. It has evergreen leaves with poisonous berries and a strong scent. The paste obtained from the processing of the berries creates a sticky substance used to capture small birds, commonly widespread at the beginning of 20th century, for personal entertainment or for sale on the local market.

The "Aquila" Mistletoe, sold in small red and yellow tin boxes, was part of the Zobele catalogue until the 60s. The mistletoe was also the basic raw material for the production of flycatchers, which made the success of the company in the first years of activity.

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1 Mar 2019
Luigi Zobele

Luigi Zobele (1921 - 2008) the eldest son of Enrico Zobele senior and Emma Hafner, together with his brother Fulvio, was a fundamental reference in the development of the Chemical Products Factory until the 2000s.

Luigi Zobele (1921 - 2008) the eldest son of Enrico Zobele senior and Emma Hafner, together with his brother Fulvio, was a fundamental reference in the development of the Chemical Products Factory until the 2000s.

After high school he graduated in Chemical Engineering and joined the company in 1946. Luigi was the one who had the brilliant intuition on the potential success of steel wool, which allowed the company to grow in contrast with the local economy of the 1950s, still behind in the industrial sector. Together with his brother, he worked to promote the return of Zobele in the field of insecticides, starting the first production of anti-mosquito spirals in the sixties and then the mats in the seventies. The positive path in this sector will continue with the entry into the company of his son Enrico, when started the business of the first electrical devices, which led the company in 1975 to double the turnover and to increase the productive capacity by 100%.

Known as “l’Ingegner Gino” and well-liked by everyone, he is remembered as a person with a spontaneous and extroverted character, determined and pragmatic, with a strong commercial instinct, a traveler who was constantly looking for new products and markets for the family company.

(From the right: Luigi, his father, his mother and his brother Fulvio)

 

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21 Feb 2019
Vintage Pricelist

A price list from the 30s dedicated to the ENZO floor wax, the powerful perfumed liquid insecticide PIK PAK and to the honey flycatcher SPIRALETTE with patented pin and hook.

A price list from the 30s dedicated to the ENZO floor wax, the powerful perfumed liquid insecticide PIK PAK and to the honey flycatcher SPIRALETTE with patented pin and hook.

Images of these products, which the Chemical Products Factory Enrico Zobele - Trento was focusing its business on at that time, are depicted on the list header.

Contact information on the left, while on the right, after the address, the detail "Offer without obligation“ (Offerta Senza Impegno in Italian).  Description of the number of pieces per box and the liter quantity per tin with prices in Italian Lira. At the bottom right corner, in smaller characters, instructions for requirements for higher quantities defined as "important".

This is how Zobele's activity was promoted on the market at that time, thanks to its successful industrial production underway.

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12 Feb 2019
First Production Site

The first Zobele business was born in Trento (Italy), located at the beginning in a large room in via Mariani 8 and then in a building of about forty meters for ten behind the old family house, located in Corso III Novembre, 20, where started the proper industrial production

 

Founded by the Romans, expanding in medieval times and historically famous for the Council and its Bishops, formerly part of Austro-Hungarian Empire, at the end of the First World War the city of Trento was annexed to Italy.

The entrepreneurial spirit of the young Enrico Zobele remained, despite the epochal change, determined to face the negative context; a new currency and the wartime destruction of infrastructures, industries and agricultural areas made any supplying of goods activity particularly difficult.

Within this context the first Zobele business was born, located at the beginning in a large room in via Mariani 8, Trento and then in a building of about forty meters for ten behind the old family house, located in Corso III Novembre, 20, where started the proper industrial production, centred mainly on flypapers and birdlime.

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30 Jan 2019
Spiralette
Fly paper is a strip of adhesive paper, used in homes, coated with particularly sweet substances that attract insects, mostly flies, which on touching the adhesive strip remain stuck. This is an effective way to eliminate all insects that contaminate food or, for example, the surfaces of the...

Fly paper is a strip of adhesive paper, used in homes, coated with particularly sweet substances that attract insects, mostly flies, which on touching the adhesive strip remain stuck. This is an effective way to eliminate all insects that contaminate food or, for example, the surfaces of the dishes.

The "Perfetto Spiralette” flycatcher was a large consumption and maximum utility product which resolved the problem of insects in the early years of the 1900s. This was a very common problem in both families and activities located near cattle breeding or bogs.

Produced for seasonal use with peak demand in the hot months, customer’ orders were received in the autumn prior to the following summer months, with production beginning in spring and ending in July.

This product was one of the first items to be manufactured in Zobele, asserting its commercial importance from 1919 to the 70s.

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21 Jan 2019
Enrico Zobele Senior
Enrico Zobele Senior (1886 - 1950) was a visionary entrepreneur, laying the foundations of Zobele Group. Born to native Italian speakers originally from San Sebastiano, Folgaria, Trentino, he attended the primary and secondary school in Trento and Rovereto, before continuing his education in...

Enrico Zobele Senior (1886 - 1950) was a visionary entrepreneur, laying the foundations of Zobele Group. Born to native Italian speakers originally from San Sebastiano, Folgaria, Trentino, he attended the primary and secondary school in Trento and Rovereto, before continuing his education in technical-commercial subjects in Vienna, one the liveliest capital cities in Europe.

On finishing his studies, he found work in a Viennese bank where a loyal customer asked him to become a distributor for his products; shoe grease, wax and self-adhesive strips. Enrico accepted the offer, and after a short time requested a license for production in order to start up a new business in Trentino. The 1st World War put a brake on his ambitious project but, as soon as Trentino and Alto Adige were ceded to The Kingdom of Italy in 1919, Enrico opened the first Zobele small production area in Trento. The following year he married Emma Hafner, with whom he had two sons, Luigi and Fulvio, who took over the reins of the company when, after 30 years of extraordinary growth in the 30’s and the restart up of business following the 2nd World War, Enrico decided to retire from managing the business.

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