A family atmosphere

The Sixties constituted the real test of Enrico's heirs’ ability to harness the dynamics of the economic boom, without ever losing sight of the human dimension that had strongly characterized the company's origins.
The two leading products of the company, Spiralette and scouring pads, allowed the company to double its turnover in those years and gain many positions in the market.

The climate in Via Muredei remained a familial one, and its workers were well looked after. Small adjustments made the working environment comfortable: for example, there was a room with tables and stools for the lunch break and the workers’ locker rooms were equipped with showers. At certain times of the year, like Good Friday, the factory held a liturgical celebration, after which the people would all go to the Prati bar in Trento, where a large Easter breakfast was served, with cups of hot chocolate.